Iceland: The Moment Itself

We had the incredible opportunity to partner with Go Car Rental, capturing their vehicles against Iceland’s breathtaking landscapes.

Over ten days, we navigated through glaciers, volcanic terrain, and winding mountain roads, pushing the cars to their limits in the environments they were built for. Our goal was to not only showcase their performance but to immerse viewers in the raw beauty of the journey itself.

Shooting in Iceland’s ever-changing conditions required adaptability—from capturing crisp sunrise shots in remote valleys to braving unpredictable weather for dramatic, high-impact visuals. Every frame was carefully composed to blend adventure, storytelling, and precision, ensuring the final imagery truly reflected the spirit of exploration that defines both the cars and the landscapes they travel through

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