Infinite Wood is a unique watch brand known for its beautifully crafted timepieces made from sustainable wood, blending nature with modern design. Their watches are crafted with precision, offering a perfect balance of elegance, craftsmanship, and eco-conscious materials. With a focus on sustainability, Infinite Wood is committed to creating timeless pieces that are not only stylish but also kind to the environment.
Wanting to capture the intricate details of the wood and showcase the beauty of the design, we decided to head into nature—a setting that felt truly authentic for highlighting the craftsmanship of these watches. Surrounded by natural textures, we used the woods as the perfect backdrop to bring out the richness of the wood grains and the elegant simplicity of the watch.
The shoot involved focusing on close-up shots that emphasized the unique patterns in the wood and the fine details of the watch's construction. Using natural light and organic elements from the environment, we were able to capture the connection between the watch and the world from which its materials were sourced, creating images that felt both raw and refined.